SPTrader, a trading platform that primarily served brokers and internal traders, is undergoing a transformation to accommodate an expanding user base that now includes a significant number of retail investors. This shift has created a pressing need for improved accessibility, intuitive functionality, and a user-friendly trading platform. Recognising this demand, the leadership initiated a comprehensive project aimed at revamping the entire app and optimising the overall user experience.

End Users

Characteristic

Empower users to make informed trading decisions and efficiently manage their orders and portfolios.

To enhance the overall user experience, leading to higher trader satisfaction and increased engagement with the 3 system (Stocks, Futures and Options) in 1 trading platform.

Developing a trading app that offers seamless usability across different devices, ensuring a user-friendly and intuitive experience for traders.

We collaborated cross functional team and leadership to ideate solution. We hope this app can be friendly to both HFTs and LFTs and there is no conflict between the two user needs. We converged on the following ideas:

To reorganise the content in order to improve the navigation and user flow.

We design various iterations of features and flows, with each iteration having a brief timeframe. This was made possible by leveraging internal concept testing and design critiques as our primary sources of feedback. One of the biggest change would be the product detail:

In adherence to our business agreement with clients, we unfortunately do not have direct access to user data. However, to measure the success of our app, we have opted to utilise a questionnaire-based approach.

The questionnaire will be designed by our team, and our clients will assist us in conducting it from end users. The primary objectives of the questionnaire will be to assess users' overall satisfaction and perception of the app, as well as to gauge app engagement by capturing metrics such as average session length and daily frequency of usage.

Additionally, we will monitor and track user ratings and reviews on both the App Store and Play Store platforms to serve as an additional measure of our app's performance. Our target is to meet 4 stars rating which reflecting the positive user experience we strive to provide. Additionally, we aim to increase the number of app downloads, surpassing the figures achieved by the previous version of our app.

Sharp Point is a Hong Kong-based software developer specializing in trading solutions. Their team is composed of innovative and ambitious individuals with a strong focus on financial technology and exceptional expertise in derivatives markets. The objective is to redesign the company website to convey a technology-focused image, enhance brand awareness, and improve convenience for downloading products.

I was responsible for overseeing the entire project lifecycle, from design to development. This included reorganizing the site map and rewrite content. I also took charge of visual design that aligned with the company's values and mission. To bring the vision to life, I utilized a non-code web builder to develop a responsive website, ensuring optimal user experience across various devices.

The landing page consists of five sections: Hero, Our Services, System Features, Call to Download, and Our Clients & Partners. The primary objectives of the landing page are to introduce the company's mission, provide an overview of services, and establish credibility. To convey a smart and tech-focused vibe, the design incorporates a dark color scheme and cyber-style elements.

There’s four main categories on navigation: Products, Support, About the Company, and Language. Two distinct products, SPTrader and Algo-Trading, are presented as separate main menu items. This allows users to directly choose the specific product they are interested in and effortlessly access detailed information.

With over 20 years of experience in providing trading solutions, Sharp Point has established a strong reputation in the industry. The company boasts an extensive network of prominent clients and partners, further solidifying their professionalism and authority. This noteworthy information takes center stage on the landing page, highlighting the company's expertise and credibility.

The website offers multiple convenient options for potential and existing clients to download products or request a trial. Call-to-action buttons are strategically placed throughout the website, making it effortless for users to access these offerings. Additionally, to enhances accessibility, visiter enable to have quick and efficient WhatsApp direct contact with the company through the FAB on website.